Video Takes Over the Internet
The week of Christmas, while everyone was partying, Facebook released a slew of new features designed to make it the largest hosting platform in the world for video. Facebook has been catching up to...
View ArticleFacebook’s FAN Will Serve Ads to Non-Users
Once again, Facebook has signaled its power in the ad tech business. After sunsetting Live Rail and its ad exchange, the social network-cum-media company has now gone all in on the Facebook Audience...
View ArticleFacebook Metrics Show Danger of Buying in Walled Gardens
Nothing says more about the danger of buying only from walled gardens than Facebook’s recent admission that people were not watching as much video on the social network as it had reported. The average...
View ArticleAre we at Peak Facebook? (Part 1)
Last spring we wrote about Facebook’s plans to develop Messenger into a platform on which it will sell ads. This naturally raises questions about the future for other publishers. Not to be too much of...
View ArticleFacebook’s Day in the Sun May be Over
For publishers, Facebook is no longer the darling it once was. To be honest, it was never a darling; it was more like a force that had to be reckoned with, as all the publishers who jumped on Instant...
View ArticleFacebook Offers Publishers Another Chance at a Haircut
One thing is for sure: Facebook’s domination of both audience and of digital advertising spend has caused one set of problems after the other for publishers. Essentially Facebook, which does not like...
View ArticleWill Facebook Groups Hurt Publishers?
Publishers who have struggled to maintain revenues for years against the onslaught of Facebook’s command of the audience now must face another example of how little the site truly cares about its...
View ArticleFacebook’s Problems Illuminate Dangers of Scale
As if all the new blockchain companies trying to fix digital ad transactions weren’t enough, we will certainly face more scrutiny in the buying and selling of ads since it was revealed that a Russian...
View ArticleFacebook Shifts Again
Facebook has decided, at least in 2018, to deprioritize publishers, leaving those who invested heavily in support for Instant Articles and videos with money that might have been better spent with the...
View ArticleZuckerberg Sucks Air Out of CES for Brands
Any real news out of CES this week was drowned out by either the two-hour power outage that plunged the main hall into darkness or Facebook’s announcement that it was once again tuning its newsfeed to...
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